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The 10 Best Marketing Textbooks

Oct 2024

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The Score indicates the overall value of the product.
The rating is based on multiple factors:
The 3 metrics ‐ Opinions, Popularity and Quality,
and other indicators such as: Relative Price, Brand,
Reputation and more.
Popularity

Based on thousands of discussions

Opinions

Based on customer reviews

Quality

Based on Expert reviews and articles

Various Indicators

such as Brand reputation and relative price

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$48
$250+
Rank
Manufacturer
Product Name
Score
1
Best Marketing Textbooks - Marketing - Standalone book Review McGraw-Hill Education
9 . 8
2
Best Marketing Textbooks - Marketing Strategy Review Cengage Learning
9 . 4
3
Best Marketing Textbooks - Marketing Research Review Pearson
9 . 2
4
Best Marketing Textbooks - Marketing Management Review Cengage Learning
9 . 0
5
Best Marketing Textbooks - Marketing: An Introduction, Global Edition Review
8 . 7
6
Best Marketing Textbooks - Marketing (MindTap Course List) Review Cengage Learning
8 . 4
7
Best Marketing Textbooks - Strategic Marketing Management - The Framework, 10th Edition Review Cerebellum Press
7 . 9
8
Best Marketing Textbooks - The New Marketing: How to Win in the Review Sage Publications
7 . 8
9
Best Marketing Textbooks - Direct, Digital & Data-Driven Marketing Review Sage Publications
7 . 4
10
Best Marketing Textbooks - Principles of Marketing by OpenStax Review XanEdu Publishing Inc
7 . 0
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